![]() The tuning fork is used for tuning organs and other musical instruments. This company worked in a sphere of music and was producing organs. The fact is that originally To Kasumi Yamaha founded a company in 1889 named «YamahaOrganWorks». It is important to note the presence of the tuning fork on the logo of the company which doesn’t make a specialty of a musical sphere. Only one thing remained unchanged – three crossed tuning forks making a complex triradiate star. Years later the company grew strong and covered more and more segments of the world sales market. According to the corporate legend, they reflect three principles of Yamaha business - technologies, production, and sales. Since that time tuning forks became an essential element of the company’s logo. Instead of it, three tuning forks appear on the new logo. Thirty years later since the corporation establishment in 1927, the phoenix disappeared. This logo was approved almost immediately, a year after the company establishment in 1898. A tuning fork in the mouth (a symbol of the ultimate sounding) reflects all the difficulties and hardships the head of the concern had to face building his business step by step. It symbolized a firmness of spirit, work, perseverance, and pursuing the founder’s Torakusu Yamaha goals. Yamaha YZF R15 V3 Yamaha MT 15 Yamaha Fascino 110 Yamaha YZF R3 Yamaha YZF R1 Yamaha Cygnus Ray ZR Yamaha MT 09 Yamaha Fazer 25 Yamaha Saluto Yamaha Ray Z Yamaha Saluto RX Yamaha Alpha Yamaha XS2 Yamaha Crux R Yamaha Alba Yamaha Crux S Yamaha YZF-R3 Yamaha Crux Yamaha SZ-RR Yamaha SZ-S Yamaha RD Yamaha YZ250 Yamaha YBX Yamaha XJ750 Seca Yamaha Enticer DLX Yamaha Fazer Dlx Yamaha Libero LX Yamaha Libero LX G-5 Yamaha SZ Yamaha FZ S V 2.0 Yamaha FZ V 2.0 Yamaha Fazer FI V 2.0 Yamaha SZ RR V 2.Initially, there must be a phoenix holding a tuning fork in its mouth on the «NipponGakkiCo., Ltd.» company’s logo (the name of the modern Yamaha company). The superbike range is imported as CBU and consists of YZF R1, YZF R1-M, VMax and the MT-09. For budget-conscious customers, there are the Saluto RX, Saluto and the SZ-RR. For the enthusiast audience, Yamaha has the Fazer, FZ-S, YZF-R15 and the YZF-R3. The Fascino has helped Yamaha immensely in this cause, while the rest of the scooter range has also been performing decently. ![]() In its attempt to increase its volumes, the company off late has been focussing on scooters. Right from 100cc commuter motorcycles to litre-class superbikes, Yamaha has all of them. ![]() Yamaha might be considered to be a sporty brand internationally, though the company’s Indian portfolio consists of a wide range of two-wheelers spread across different segments. It continued with its joint-venture with Escorts till 2001, after which it became a 100 per cent subsidiary of Yamaha Japan. While Yamaha motorcycles were being locally manufactured and sold in India some time before that, the company first, officially entered the country in 1985. This success in racing has helped Yamaha establish its name across the globe, making it one of the biggest two-wheeler manufacturers in the world. Even today, Yamaha continues to be one of the top dogs across different forms of two-wheeler racing. Be it superbikes or motocross, Yamaha became one of the best manufacturers to bank on. With a rich legacy of motorcycle racing under its belt, Yamaha gained fame for its two-stroke motorcycles which exceled in premier class racing. While Yamaha still manufactures musical instruments, with the distinction of being regarded as one of the leading names in the field, it also forms one fourth of the big four Japanese manufacturers in the two-wheeler industry. It started off by manufacturing Western musical instruments in Japan back 1887, and it wasn’t till 1955 that the company’s motorcycle division was set up. Yamaha derived its name from Torakusu Yamaha, the company’s founder. Most expensive Yamaha bike is R15 V4, which is priced at Rs. The upcoming bikes of Yamaha include YZF-R3, MT-03 and MT-09. Yamaha offers 11 new models in India with most popular bikes being MT 15 V2, FZ S FI and FZ FI.
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